DE BORTOLI WINES WOODFIRED RANGE / VIETNAMESE CAMPAIGN
CAMPAIGN HERO SHORT EDIT (VIETNAMESE SUBTITLES)
MUSIC-ONLY SHORT EDIT
WINEMAKER EDIT
PRODUCT SHOWCASE (VIETNAMESE)
PRODUCT SHOWREEL
We worked with global marketing agency and Asia-Pacific specialists, GAO Group on this campaign to develop a range of videos to support De Bortoli Wines’ sales and marketing strategy to target 25-35 year old young Vietnamese/ Asian adults.
The focus was to highlight the pairing of the De Bortoli Woodfired range with Vietnamese-style BBQ and flame-grilled meats. The concept was to follow Melbourne influencers Rocker Nguyen and Hai Ha on a trip to De Bortoli in the stunning Yarra Valley, welcomed by winemaker Kate Webber for an Aussie-meets-Vietnamese style BBQ on Kate’s back deck. A ‘hero story’ focusing on the entire road trip and experience was created, as well as additional edits for socials, focusing on different aspects of the campaign message and vision.