MAJOR MAJOR LAUNCH AT OLD MELBOURNE GAOL

A new premixed whiskey range by the iconic Australian brewing company CUB called for a launch party that would draw a crowd and create the ultimate party vibe. Queue Major Major’s launch party at the Old Melbourne Gaol. With a target audience of young tertiary students ready to have a good time, the brief was to focus on the party, vibes, and of course, product in this highlights video to be posted on Major Major’s social channels. Showtime Event Group also jumped on the bandwagon and took the opportunity for us to create a venue-focused video for them. Two birds, one stone (or should we say two videos, one venue?).